Antisocial

by Sugar Vendil. Please do not post elsewhere without permission.

I don’t really do New Year’s resolutions. I did, however, make a list of things I wanted to do more consistently: practice piano, dance, write, and simultaneously not spend as much time on Instagram (my main social squeeze) while creating content regularly for it.

I’m now zeroing in on the word “content.” Contents are things contained in larger things: the contents of one’s purse; a table of contents; content of one’s character.

I think content is too generous a term of what forms social media. Or, we’re too generous with our content. Actually, both are true.

Either way, my social media content shall be no more. I’m deleting my accounts in a couple of days.

While scrolling Instagram, and looking for the responses to a cute video I posted the day before, I saw my friend, Kat, a dancer, choreographer, and model, post about deleting her social media accounts. I met Kat at Bates Dance Festival, where I performed with Emily Johnson/Catalyst. Her post mentioned that if we want to keep in touch with her, her email and website are on her bio.

Katherine De La Cruz. Photo credit: Conrad Turner

Something just felt so right about it and made me want to do the same immediately. 

Afterward I googled “Do you need social media as an artist?” and found this informative post by artist Julia Bausenhardt. Everything I had already suspected was laid out: that the correlation between social media and actual audience engagement (as in, beyond likes) is questionable; that social media is potentially damaging to our artistic processes; and the obvious, it’s a huge time suck.

Days before, I set my Twitter to private because I was tired of being concerned with what people thought of…my thoughts, and added to my bio: “Follow my IG or subscribe to my e-letter for updates.” Last year, I brainstormed ideas to share art and create community offline: start a snail mail zine (inspired by Cortney Cassidy), free artist workshops, a new performance series that is partially un-curated. I have been trepidatiously tiptoeing my way towards a social media-free landscape, never fully stepping in; after all, how else will I spread the word about these offline activities if I’m not very online?

It may feel like eyeballs=engagement, but what I do depends on people Being There, and posts have not translated into presence. Plus the cost (my time, my creativity) outweighs the benefits (likes, fun 50% of the time). 

I’m an artist, so I will do what artists have always done: think outside the shiny black 2D rectangle. If anything, with my time better spent I’ll have some art I’m proud of that I can share with my five closest friends!

Pre-Insta
I used to meet people at events, in person, and collaborations would spring from this. Even some cold emails led to collaborations. I thought about why this is so hard now, and I do think that follower count is a factor. Back then, people assessed whether or not I had my shit together from an email and a portfolio. 

For example, I emailed a boutique in SoHo called début about working together and the PR person was so down. I formed a relationship with them and attended their parties, one at which I met the then-Dean of Fashion at Parsons, Simon Collins, which led to an NCP/Parsons/LVMH/Met Costume Institute collaboration. I don’t think that is as likely to happen now without at least 5K of followers or a ton of press, which is now harder to get with publications shutting down, thanks in large part to social media. These happened during years 1 and 2 of NCP.

It’s possible I’m reading too much into everything. One can argue that it is still possible to meet people spontaneously in person (barring Covid surges) and relationships can still grow organically with or without social media. For me, it has created a false, skewed sense of connection and engagement and I think my energy would be better spent on making things and getting in touch with people directly rather than making things people will look at for a few seconds and figuring out how to manage my screen time.

Stay in touch: fantastic & fun updates!
If you’d like to stay updated on what I’m doing, please subscribe to my e-letter. I share what’s on my mind, show dates, let you know when I’m doing free workshops, and Things for Artists (more on that in an upcoming e-letter!). 

In all honestly, spreading the word is not easy for an independent artist. I don’t have dedicated PR or some insanely huge fan base. So it means a lot for me to share things with you through writing.

If you’re an artist and would like to connect, I created this page to make it easy, as I know cold e-mailing can be a little scary! 

Interdisciplinary Process at HCL

The week of October 21st, I was in Chicago for my residency at High Concept Labs (HCL), housed inside Mana Contemporary, to develop Antonym. Antonym investigates residue of childhood memories and incorporates field recordings of New York City seasons. I had seven hours each day to work inside HCL’s glass studio, the first thing one sees when the door of the manually operated freight elevators opens on the 4th floor. I arrived on a Monday, and my performers and creative collaborators, flutist Laura Cocks and violinist Natalie Calma, joined me later.

I was nervous going into this, because we had limited time and had to use it efficiently: Laura and Natalie arrived on Wednesday to workshop through Friday, and Saturday we were to show what we made during the week. This was my choice: we aren’t required to show, but I wanted to share my work with a new audience in a new city. Before I go any further, I want to thank Laura and Natalie from the bottom of my heart for being part of this! They were essential in the creative process.

The focus of this residency was the “Spring” movement. I had composed an initial draft in May, and continued forming it in July at Marble House Project. At MHP I ended up creating a solo, Test Site 5: Seedlings that helped me flesh out some of my ideas, and returned to the project again about two weeks before going to HCL. I had a draft of the score finished a little over a week before the residency.  

My interdisciplinary scores are always ready to change: when incorporating both voice and movement in addition to instrumental performance, things are not always timed exactly as imagined, and voices and bodies sound and move differently than mine. I choreograph movement (I am ambivalent about writing “choreograph,” since I feel it is too formal for whatever the hell it is I do) and when I workshop with my musicians, together we structure and shape the piece.

The performers involved in my pieces are truly creative contributors, as their perspectives enrich and inform the process. I typically begin alone first, and aim to have a basic structure and some choreographic ideas before getting in the studio with my musicians. For “Spring,” I had music, the idea of using movement to draw on a giant piece of paper, tearing up paper, and other random movement phrases and performance ideas. Laura and Natalie weighed in on a variety of elements, from the music, to the arc, to staging, and also contributed beautiful movement ideas. We all move in our own ways, everyday, whether running, slouching, or even turning our heads to look, and I truly believe that you don’t have to be a professional dancer to create or find movement that is meaningful. This is an underlying idea I explore in my interdisciplinary practice. I do want to note that there is still discipline involved and it takes a lot of searching, trial and error.

One of my ongoing major concerns is (unintentional) cheesiness. When you begin creating, however, you have to let things go there at first rather than being immediately dismissive, or else you’ll start from a place of inhibition and fear. Aiming for perfection from the start is something that I had to unlearn when I started making my own work.

Cheesiness is, of course, subjective. Having two other artists in the room who I trust is important. At HCL, I could not have asked for a better team than Laura and Natalie, who were fully present and all around wonderful musicians. I’m constantly asking questions, such as, “How does this feel?”; “Is anything cheesy?”; “Does this make any sense?”  It’s important to me that not only I, but also my collaborators feel conviction in what we’re doing, which is impossible when you’re thinking, “Ugh this shit’s cheesy” or “What is the point of this.”  It’s one thing to get a score you don’t like very much and have to perform it well—we all can do that, and have had to do that on numerous occasions (even so, we sometimes can’t feign enthusiasm)—but imagine having to move your body in performance and moving in a way you feel is awkward: you will probably perform timidly.

Thoughts that crossed my mind at the beginning of the week: This is hard; This shit is so cheesy; wtf am I doing; I don’t think I’m going to do interdisciplinary work anymore, I don’t think this functions well as a genre, especially with instrumentalists. But I was there to work, I had to show on Saturday, the clock was ticking, and so I did not have time to dwell on those thoughts, or to wonder if what I was doing was good or bad. And by Friday, we were running “Spring” in addition to “Winter,” which had been made earlier this year, and showed both movements.

While “Spring” will still be edited further, I was happy with what we made and with the experience over all. We had fun, we still liked each other after spending seven hours a day together, and I received thoughtful feedback at my showing. Having uninterrupted time with Laura and Natalie, who are generous, open-minded, intelligent, and creative musicians, is exactly what I needed, especially after having had a couple of panic attacks in previous weeks as well as delusional thoughts about my career being over (and more!). Those thoughts visit often. For the moment, I’m focusing on what’s next for the development of Antonym. Videos will be posted soon!

Rambling 122718

I wasn’t going to post this because the writing is not great, but I just really need to get this thing started. Besides, is this really any worse than posting a selfie or a food photo? Perhaps…YOU be the judge!