Antisocial

 

by Sugar Vendil. Please do not post elsewhere without permission.

 

I don’t really do New Year’s resolutions. I did, however, make a list of things I wanted to do more consistently: practice piano, dance, write, and simultaneously not spend as much time on Instagram (my main social squeeze) while creating content regularly for it.

I’m now zeroing in on the word “content.” Contents are things contained in larger things: the contents of one’s purse; a table of contents; content of one’s character.

I think content is too generous a term of what forms social media. Or, we’re too generous with our content. Actually, both are true.

Either way, my social media content shall be no more. I’m deleting my accounts in a couple of days.

While scrolling Instagram, and looking for the responses to a cute video I posted the day before, I saw my friend, Kat, a dancer, choreographer, and model, post about deleting her social media accounts. I met Kat at Bates Dance Festival, where I performed with Emily Johnson/Catalyst. Her post mentioned that if we want to keep in touch with her, her email and website are on her bio.

Katherine De La Cruz. Photo credit: Conrad Turner

Something just felt so right about it and made me want to do the same immediately. 

Afterward I googled “Do you need social media as an artist?” and found this informative post by artist Julia Bausenhardt. Everything I had already suspected was laid out: that the correlation between social media and actual audience engagement (as in, beyond likes) is questionable; that social media is potentially damaging to our artistic processes; and the obvious, it’s a huge time suck.

Days before, I set my Twitter to private because I was tired of being concerned with what people thought of…my thoughts, and added to my bio: “Follow my IG or subscribe to my e-letter for updates.” Last year, I brainstormed ideas to share art and create community offline: start a snail mail zine (inspired by Cortney Cassidy), free artist workshops, a new performance series that is partially un-curated. I have been trepidatiously tiptoeing my way towards a social media-free landscape, never fully stepping in; after all, how else will I spread the word about these offline activities if I’m not very online?

It may feel like eyeballs=engagement, but what I do depends on people Being There, and posts have not translated into presence. Plus the cost (my time, my creativity) outweighs the benefits (likes, fun 50% of the time). 

I’m an artist, so I will do what artists have always done: think outside the shiny black 2D rectangle. If anything, with my time better spent I’ll have some art I’m proud of that I can share with my five closest friends!

Pre-Insta
I used to meet people at events, in person, and collaborations would spring from this. Even some cold emails led to collaborations. I thought about why this is so hard now, and I do think that follower count is a factor. Back then, people assessed whether or not I had my shit together from an email and a portfolio. 

For example, I emailed a boutique in SoHo called début about working together and the PR person was so down. I formed a relationship with them and attended their parties, one at which I met the then-Dean of Fashion at Parsons, Simon Collins, which led to an NCP/Parsons/LVMH/Met Costume Institute collaboration. I don’t think that is as likely to happen now without at least 5K of followers or a ton of press, which is now harder to get with publications shutting down, thanks in large part to social media. These happened during years 1 and 2 of NCP.

It’s possible I’m reading too much into everything. One can argue that it is still possible to meet people spontaneously in person (barring Covid surges) and relationships can still grow organically with or without social media. For me, it has created a false, skewed sense of connection and engagement and I think my energy would be better spent on making things and getting in touch with people directly rather than making things people will look at for a few seconds and figuring out how to manage my screen time.

Stay in touch: fantastic & fun updates!
If you’d like to stay updated on what I’m doing, please subscribe to my e-letter. I share what’s on my mind, show dates, let you know when I’m doing free workshops, and Things for Artists (more on that in an upcoming e-letter!). 

In all honestly, spreading the word is not easy for an independent artist. I don’t have dedicated PR or some insanely huge fan base. So it means a lot for me to share things with you through writing.

If you’re an artist and would like to connect, I created this page to make it easy, as I know cold e-mailing can be a little scary! 

January 2020 News/Rambling: awards, rejection, and getting work out there

 
IMG_6277.jpg
 

2019 closed with some awesome things happening. I was awarded an ACF Create commission to write a piece for Boston-based duo Box Not Found, a 2020 National Arts Club Fellowship, and was invited to perform at Re:Sound in Cleveland and one of my dream venues, La MaMa. A lot can happen in two years...in 2017 I was hesitant to call myself a composer and got rejected from every residency I applied to. 

As artists, we all get rejected more often than not (I applied to ACF the year before, and I just got a rejection the day before yesterday), so it feels great to not get rejected. It’s also important to remember that these competitions do not valuate our work. I honestly see applications as cheap PR (especially compared to actual PR), a way to get work in front of as many people as possible.

Of course, all this supposed validation is followed by the immediate feeling that I’m a hack and got lucky somehow. Can’t stay in that mindset for too long though—I’ve got work to do!

Last weekend, I attended the Chamber Music America conference, a forum in which to get work in front of presenters and learn through panels and talks, as well as see showcases. CMA’s theme was “Music, Equity, and Our Future,” and it is clear that they have true conviction in this idea. Case in point: they are not afraid of tough conversations, as demonstrated in their panel “The Artist’s Perspective,” featuring Aaron Flagg, Tania León, Jerry Medina, and Tomeka Reid. I wrote more about it on an Instagram post:

 
View this post on Instagram

CMA day 2/#caturday: 1) met Hugh (up for adoption!) 2) Attended a panel on equity with Aaron Flagg, Tania León, Tomeka Reid, and Jerry Medina. . I asked a question (which I am paraphrasing here) about how we go beyond talking about issues of inclusivity and tokenism and effect change when PoC are lacking on the leadership/curatorial levels. Right now it’s about correction, and it is challenging to do anything differently or better when teams lack a variety of people and perspectives. I mentioned that I’m tired of talking, sometimes I think, I just want to BRING IT and REPRESENT rather than having this same conversation over and over again, with the same sentiments being echoed repeatedly. (Which is why I still haven’t written my article on PoC perspectives on diversity initiatives...) Aaron said, “If you’re tired, I’m exhausted!” But he mentioned how access to power is important and can be useful (as in, knowing people who have power and seeing if they can help), how he stuck around on certain boards, how the process was at times frustrating but had he left, things may not have improved the way they did. And afterwards he said, write the article! And so did someone else who had been sitting next to me. . Also got slightly admonished for using the term “PoC,” because one of the panelists felt that labels are the problem, that people see us that way because we see ourselves that way. I can understand why they’d say that; it’s partly a generational thing, it’s partly a “well, things worked out for me doing it this way” thing. And I never referred to myself in that way, not because I didn’t think I wasn’t, but because yeah, didn’t like labels, after all we’re all just “people.” I wish life was actually that simplistic. The nuanced racial dynamics I’ve experienced prove otherwise. Anyway I have more thoughts on that but will save them for a proper blog post (that I may never write) . Well crap I guess I just wrote an article on this POST . 3) Meowmy dis IS tiring I’m tired . #brevity #composer #pianist #questions #artist #nyc #newyorker #cat #tortitude

A post shared by Sugar Vendil (@sugarvendil) on

 

And back again to the topic of getting work out there: I got to do a pitch session since someone didn’t show up, where artists practice pitching and then presenters give feedback. It was very helpful, and 2/3 presenters were friendly except for the last one, who had an all-too-familiar look on her face of being pissed at me for existing. She softened towards the end after I explained the collaborative fashion concept behind my ensemble, The Nouveau Classical Project.

I’m generally not great at pitching and I find it challenging to balance making the work and putting the work out there, or to put it crudely, selling the work. I’ve been able to get opportunities organically by talking to people in random social settings, or making in-person connections by seeing a show at a venue or meeting people at events.

Anyway! That’s been my January so far. Feel free to share any thoughts or ask questions in the comments.



I'll be eloquent another day

 
 

I’m currently doing research for a project that I’m going to start digging into later this summer. And I’m aiming to finish this blog post by 3:30 pm, which is in 15 minutes, when I have to head out the door.

Over the past couple of years, I’ve been reflecting deeply on race and gender. And not in the general sense, but specifically about being a woman of Asian descent, being Filipino, and a Filipino artist, in America. There are so many contradictions and I’ll be eloquent on another day, but now I’m down to 10 minutes. With the way I’ve been brought up, there’s a mixture of pride (lumpia is THE BEST type of eggroll, #sorrynotsorry; Pacquiao (as an athlete, not as a person!); Boracay is one of the most stunning beaches in the world) and self-loathing (stay out of the sun to avoid getting dark; use skin-bleaching soap; looking more Chinese=better). I’m proud to understand every word of Tagalog, although I do need to brush up on my speaking. I love so much about the country where my parents come from, but it can also be such a sad place. Last night I watched the movie Metro Manila and it pained me to see the slums of the Philippines that are all too real, and the way most of the world sees us.  

Us? I was born in the United States so I’m American...wtf am I even talking about? But as I’ve gotten older I’ve been drawn to investigating how my upbringing as a daughter of Filipino Immigrants have affected my worldview. It’s become undeniable, unavoidable. Being born female and having the natural inclination to prove I can do anything boys do definitely complicated things, as Filipinos still had a “traditional” view of women when I was growing up: I had to beg to play volleyball (luckily I did; I was good and played varsity for 3 years of high school…in fact, I often thought I’d pursue volleyball instead of piano) and when I wanted to skateboard, my dad was resistant and asked if I was a lesbian. (And of course I didn’t back down without a fight. And of course I won. For the record, my dad is actually a really nice, open-minded guy…he’s grown a lot, so please don’t hate on him! Plus I keep him in line. And I’m a shitty skateboarder.)   

I need to finish this up so long story long: I’m creating a piece that incorporates a Filipino dance called the Tinikling. I’ve found a lot of metaphors in the dance itself that I think I can really expand on. This week I've been reading through various texts and I thought I’d try writing this (very rushed) post as part of my process.

If you are also the child or descendant of immigrants and want to share anything related about your own experience, please feel free to comment!